Today’s world is remarkably different from what existed 30 years ago. The shift toward mobile and social has made fumbling around with bulky desktop computers an antiquated activity. How would anyone organize a “Flash Mob” of any significance while carrying around an 80’s style dual-floppy luggable for a computer? Thanks to pioneers such as RIM and more recently Apple, everyone not only has powerful computing power in their pocket but a catalog of thousands of apps to solve nearly every digital age problem. What makes it all work is the social aspect – we’re all connected now and want to share everything that’s important to us, including the cool apps we run every day. But when it comes to the world of PC software, it’s like stepping back into the 1990s.
Despite being able to download and share apps on their devices whenever they need them, millions of people are resigned to the fact that PC software is a jumbled mess of DVDs, slow downloads and confusing licensing. Who would even want to share this experience on their social networks? They spend hours tracking down software and installing it, only to have their computers slow to a crawl as the software eats away at their system resources. With such an easy, uncomplicated experience in one aspect of their technological lives, why do people put up with all this mess?
With a 20 year commitment to software development, we here at Embarcadero will apologize on behalf of the entire computer industry for the barbaric installation process that has been foisted on PC users for decades. But that apology comes with a solution to the problem – AppWave, our sophisticated platform for PC apps that makes finding, using and sharing apps for your PC dead simple.
We’re so excited about how AppWave revolutionizes the PC experience that we’re bringing it to the public with the AppWave Store. Now, the entire PC nation will be able to experience the simplicity of a mobile-like experience with the ability to discover and run apps with one click. It’s 2012 and I’m not sure that I can organize a flash mob with laptops – but let me look on the Embarcadero AppWave Store and see if I can find an app for that.
