|
Media Relations Contact: Rebecca Metz Embarcadero Technologies Rebecca.Metz@Embarcadero.com Tel: 512.306.0618 |
Embarcadero Technologies Expands Channel Program
Company Enhances Program to Help Partners Capitalize on Selling Data Lifecycle Solutions with Favorable Margins, Tiered Benefits, and Improved Marketing and Technical Support
"Embarcadero has been an outstanding partner for helping to further the corporate acceptance of our open source database," said Ethan O'Rafferty, director of U.S. alliances for MySQL AB. "Their dedicated partner resources have given us a range of benefits, including marketing and sales collaboration, so we can better address joint customers' business issues."
IDC predicts that the volume of corporate data will double every two years for the next decade, yet, according to the Bureau of Labor Statistics, the number of DBAs hired to manage this data will only grow approximately five percent per year. This dramatic growth in data coupled with relatively fewer resources to manage it, along with the increasing complexity of IT environments, is forcing customers and partners to seek solutions to better leverage their existing resources. With a tool set to manage the complete data lifecycle and improve the productivity of staff, Embarcadero provides a strong software foundation for partners looking to capitalize on the growth of corporate data.
"As companies face the challenge of managing the explosion of data, our partners, armed with Embarcadero's products, become experts in solving customer issues and helping them manage the complexity of their data systems," said Eric Boduch, director of channel marketing at Embarcadero Technologies. "Embarcadero's new program structure offers enhanced benefits to allow partners to focus on solving customer problems while tapping new revenue and business opportunities more easily."
"Patni is excited about its relationship with Embarcadero," said Harish Bhat, vice president of Patni's ISV business unit. "The combination of their award-winning products with the consulting capabilities of our Business Intelligence practice will guarantee customers the best possible ROI on their data infrastructures."
In August 2004, CRN Magazine awarded the Embarcadero Technologies' channel program four out of five stars, with an overall "recommended" rating. Building on this success, the enhanced partner program better addresses the specific needs of VARs, services partners, and complementary software vendors. The program structure is organized around three partner categories, each with three levels of participation based upon mutual commitment to the partner program. The categories of partner types are:
Partner Types:
- Value Added Resellers: Value Added Resellers represent regional or national companies whose primary business is reselling Embarcadero products, often coupled with services or training solutions.
- Services Partners: Services Partners represent regional, national, or international services companies that are able to refer Embarcadero products into their customer base. Services Partners may also provide services and training for Embarcadero products directly to end-user customers or through a contracts introduced by Embarcadero Technologies.
- Technology Partners: Technology partners represent companies that have complementary software offerings. Through alliances with these companies, Embarcadero Technologies and its partners are able to offer the most complete solution to customers.
About Embarcadero Technologies
Embarcadero Technologies, Inc. (Nasdaq: EMBT) is a provider of data lifecycle management solutions that help leading companies build, optimize, test, and manage their critical data, database, and application infrastructure. Nearly 11,000 companies, including 97 of the Fortune 100, rely on Embarcadero Technologies products to manage the explosive growth in data and ensure optimal performance of their complex, multi-platform applications and systems. Embarcadero Technologies is headquartered in San Francisco, CA. For more information, call 415/834-3131 or visit http://www.embarcadero.com.
Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.