Media Relations Contact :
Michelle Chase
Embarcadero Technologies
michelle.chase@embarcadero.com
Tel : 303-284-8440

SAN FRANCISCO AND LONDON - Oct. 31, 2007 - Embarcadero Technologies, Inc. today announced the availability of Universal Data Models for its ER/Studio data modeling tool. These comprehensive data models improve quality and reduce data model development and maintenance time by an average of 60 percent. They also make sophisticated data models more accessible to small- and medium-sized businesses that previously had to forego them due to budget or IT constraints. The Universal Data Models now available for ER/Studio customers were developed by renowned author and modeling expert Len Silverston, and will now be sold by Embarcadero, the fastest growing worldwide database design vendor in 2006 based on total software revenue according to Gartner Dataquest.

"On average, at least 60 percent of a data model or data warehouse design consists of common constructs that are applicable to most enterprises," said Silverston. "This means that most data modeling or data warehouse design efforts are at some point re-creating constructs that have been built many times before. By leveraging the standard Universal Data Models, Embarcadero ER/Studio customers can more quickly develop data models and save on maintenance by using the agile modeling constructs."

In addition to dramatically reducing development time, the Universal Data Models for ER/Studio improve the quality of data models by providing a quality assurance checkpoint to validate work and foresee possible pitfalls.

"Making a mistake in the design process and not catching it until production can cost a company millions of dollars," said Jason Tiret, senior product manager for ER/Studio, Embarcadero Technologies. "We have found that reusable data models are the most effective way for database professionals to achieve maximum productivity and quality assurance while reducing risk. They can also serve as an independent, common standard for organizations grappling to agree on one."

Laid out in ER/Studio's easy-to-read format, the Universal Data Models are categorized into nine individual subject areas that can be combined to form a complete and integrated corporate model. The nine subject areas include:

• People & Organizations
• Product
• Orders & Agreements
• Shipments & Deliveries
• Work Effort & Project Management
• Invoicing & Time Billing
• Accounting & Budgeting
• Human Resources
• Web & e-Commerce

In addition, seven industry-specific Universal Data Models are available, including:

• Banking, Investments & Financial Services
• Healthcare
• Insurance
• Professional Services
• Manufacturing
• Telecommunications
• Travel

Pricing and Availability
The Universal Data Models for ER/Studio are now available worldwide via Embarcadero's direct sales representatives. US customers can also place orders via Embarcadero's e-commerce site. Pricing starts at $1,295 USD. For more information, visit www.embarcadero.com.

About Len Silverston
Len Silverston is a best-selling author, consultant and speaker with more than 25 years of experience helping organizations integrate their information and systems. He has used the extensive library of Universal Data Models he created to help many organizations develop data models in much less time and with much greater quality. He is the author of "The Data Model Resource Book" series, which describe over 230 reusable, holistic data models and was rated #12 on the Computer Literacy Best Seller List. His latest book, "The Data Model Resource Book, Volume 2," provides Universal Data Models for various industries and has been translated into Chinese. He is the winner of the 2004 DAMA International Professional Achievement Award and the 2006 DAMA Community Award. Silverston's company, Universal Data Models, provides consulting, training, publications and software regarding reusable data models and data management strategies to help integrate information, systems and people.

About Embarcadero Technologies
Embarcadero Technologies, Inc. delivers professional grade database tools that companies use to design, develop and manage databases and the data they contain. According to Gartner Dataquest, Embarcadero is the fastest growing worldwide database design vendor in 2006 based on total software revenue. More than 12,000 customers worldwide and over 90 of the Fortune 100 rely on Embarcadero's cross-platform tools to reduce complexity, improve productivity and strengthen security. The company's flagship database tools include: ER/Studio, DBArtisan, Rapid SQL and Change Manager. Founded in 1993, Embarcadero Technologies is headquartered in San Francisco with offices in Melbourne, Australia, Munich, Germany and Maidenhead, United Kingdom. For more information, visit www.embarcadero.com.

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