How AppWave Helps ISVs Sell More Software

AppWave includes a browser that is installed on an end-user's Windows PC. If the user was only using software from your organization, then the browser installation is all that would be needed. Why? Because using applications in your software catalog is as simple as clicking on the application icon in the AppWave browser. The selected application will then quickly stream to the user's Windows desktop and be available to run within minutes. There is no full application installation on the user's machine, which means better long-term performance, no delay in using the selected software, and far easier commissioning of new hardware.

When an ISV populates AppWave with their full catalog of applications, a user can see all the options available. So when a new software need arises, it is far easier for a user to quickly scan all the choices immediately available, rather than submitting an IT ticket, or searching the Internet for potentially risky software downloads. Instant gratification has become an expectation; meet that expectation with your applications running inside AppWave.

It is common for one or two software titles from an ISV, to be more popular than others in the catalog. This popularity can now be supplemented with ratings, comments, and recommendations from users, while lesser-used software can be promoted either by the ISV or among the user community. In this way, software demand increases throughout an organization and the ISV benefits from a more embedded presence.

Tests have shown that after only a short time, users begin to use AppWave by default. Ease of use, fast streaming to the user's desktop, SmartLinks, and a user-valuable application selection interface become the new normal. ISVs face increasingly stiff competition and by offering capabilities that enable a vastly improved user experience, ISVs can effectively win and secure new customer loyalty.

There is an increasing move to SaaS models for software deployment. ISVs are facing some difficult decisions; whether to migrate completely to a SaaS model, thereby abandoning their traditional user base; or to try supporting both SaaS and regular deployment models; or ignoring SaaS and staying with the way software has been delivered for many years. What if there was another choice? What if non-SaaS ISVs could deliver their software, with minimal changes required, in a SaaS format?

That choice now exists with AppWave. By mastering your applications so that they can run via the AppWave browser, you are giving users a SaaS experience without the development overhead. At the same time, you are taking the well-received smartphone model for application acquisition and applying it to Windows PC software. True innovation, within your reach, available today to help you sell more software.

To discover more about what AppWave can do for ISVs and their customers, contact us today.