Executive Team

Randy Jacops, Chief Executive Officer

Randy Jacobs

Randy brings 20 years of operational experience in enterprise technology to IDERA. Prior to IDERA, he founded an executive consulting firm that advised venture capital and private equity firms on operations and acquisition targets and worked as a venture partner for Valhalla Partners.

Previously, he was President and CEO of Versata Enterprises, one of the largest privately owned software companies in the world, where he acquired over a dozen companies and restructured them to deliver growth and world-class profitability. Earlier in his career, Randy was a partner at Deloitte Consulting and worked in finance at Ford Motor Company.

Chris Smith, Chief Operating Officer

Chris Smith

Chris brings 23 years of operational experience in enterprise technology and product development to IDERA. Prior to IDERA, he worked for one of the largest healthcare companies in North America building a world class enterprise software division that in less then 2 years created over 8 products and generated 45+ software patents.

Previously, he was COO of Versata Enterprises, one of the largest privately owned software companies in the world, where he managed operations for over a dozen acquired companies that delivered growth and world-class profitability. Earlier in his career, Chris was Sr Director of Software Development for Norand, one of the largest handheld computer manufacturing companies that later became Intermec.

Trey Chambers, Chief Financial Officer

Trey Chambers

Trey Chambers brings more than 20 years of financial management and technology industry experience to IDERA, as well as relevant public company experience. Prior to joining, Trey was CFO at CompassLearning, a leading provider of learning software solutions for the K-12 market.

Prior to that, he held roles as vice president of operations and CFO at Reddwerks Corporation, CFO for the $2.6 billion Transportation and Standard Products segment and later chief audit officer for Freescale Semiconductor, vice president of finance at Metrowerks and in audit at PriceWaterhouse. Trey is a CPA and a graduate of The University of Texas at Austin with a BBA in accounting and a Bachelor of Arts in Plan II, a liberal arts honors program.

Heidi Farris, Chief Marketing Officer

Heidi Farris

As Chief Marketing Officer, Heidi brings more than 15 years of leadership experience in high-tech to IDERA, building award-winning marketing teams and leading go-to-market strategies that drive high velocity sales models.

Prior to joining IDERA, Heidi was the head of marketing at Bloomfire and Gazzang. Heidi was also one of the original employees of SolarWinds, starting with the company in 2006 when the company’s headquarters were in Tulsa, OK. There, she led demand generation teams through the company’s IPO in 2009 and beyond.

Atanas Popov, General Manager of Application Development Tools Business

Atanas Popov

Atanas Popov has more than 10 years of experience founding and leading technology companies, as well as spearheading and implementing effective growth strategies. He was appointed General Manager of Embarcadero Technologies in 2015, with overall responsibility of executing the company's global business strategies. He is a passionate technologist with deep experience in product development, marketing and sales.

Prior to IDERA & Embarcadero, Atanas led the Media business at Acxiom, one of the leading Big Data CRM companies in the world. He was a portfolio CEO for several Versata companies and co-fouded several technology start-ups in Healthcare and Ad tech. Atanas also brings over 10 years in management consulting experience from Wipro and Deloitte focusing on the Media and Technology industries. Atanas holds an MBA and BS in mathematics from USC.