Embarcadero Launches RAD Studio XE5 with True Native Android and iOS Support, Allowing Developers to Reach the Largest Addressable Mobile Markets

New Survey Shows 85% of Windows Developers are Tasked with Developing Mobile Apps and 95% See Value in Using Common Source Code for Both Desktop and Mobile

SAN FRANCISCO – September 11, 2013 – Embarcadero Technologies, a leading provider of software solutions for application and database development, today announced the availability of RAD Studio XE5, a multi-language, multi-device, and multi-database application development suite, now with Android and iOS support. RAD Studio XE5 is the only solution on the market that provides true native, CPU executable code on all four leading computing platforms – Android, iOS, Windows and OS X – while managing one codebase, one team, and one schedule without sacrificing app quality, connectivity or performance.

RAD Studio XE5 enables users to create true native apps for PCs, tablets, and smartphones and get them to app stores and enterprises fast. True native apps run directly on the device hardware with no scripting or interpretive layers, allowing developers to deliver the best user experience possible. A new survey by Dimensional Research released today, shows that while 85 percent of Windows developers are tasked with developing mobile apps and 85% prefer native apps, only 17 percent believe they can reasonably deliver native mobile apps for two or more platforms.

"We designed RAD Studio XE5 to be a game changer enabling developers to rapidly build native apps with rich user experiences on multiple devices with a single code base," said Michael Swindell, Embarcadero senior vice president of products. "The biggest challenge facing software development organizations today is how to best deliver their business across an ever-expanding list of devices. With RAD Studio XE5, developers can now deliver native apps for Android, iOS, Windows, and OS X devices in a fraction of the time and cost of any other solution."

Benefits of RAD Studio XE5 include:

    • True Native Android and iOS Support
      Users can now develop true native Android and iOS apps for smartphones and tablets, the largest addressable mobile markets on the planet. The platform also includes access to common mobile device sensors and services and use of on-device, cloud, or enterprise data.
    • One Codebase, One Team
      Development teams can both prototype and develop native apps in standard C++ or Delphi programming languages for multiple devices simultaneously, meaning no need for multiple projects, schedules, and budgets with separate development teams, tools, languages and libraries to target each device platform.
    • Multi-Device Application Platform
      RAD Studio XE5 has all the ingredients for a Multi-Device Application Platform (MDAP). New REST client support makes it easy to connect to any REST based service including social networks, MBaaS, payment services, storage, and more. It is the ideal on-premises or in-cloud platform to deliver enterprise data and services to your apps. Developers can now tackle enterprise BYOD challenges and ensure their apps not only run on multiple devices, but also support multiple backend services, both inside the corporate firewall and in the cloud.

What customers are saying
"We created an iPad app with RAD Studio which is an entrance system for the biggest family park in Austria," said Werner Weiss, CEO, IWAASS OG. "Now we are developing a point of sale solution for Windows, Mac, iOS and also Android. We could not do this level of development without the RAD Studio environment. And most importantly, our customers love our solutions!"

Availability
RAD Studio XE5, Delphi XE5 and C++Builder XE5 are available immediately from Embarcadero and from Embarcadero partners. Visit the Embarcadero online store at https://store.embarcadero.com for pricing, including upgrade discounts for registered users of 2010 and later versions. To download a free trial, visit http://www.embarcadero.com/products/rad-studio/downloads.

About RAD Studio
Embarcadero® RAD Studio XE5 is multi-device, true native app development for developers that need to create apps for PCs, tablets, and smartphones, and get them to app stores and enterprises fast. RAD Studio includes the award winning Delphi, C++Builder and HTML5 Builder development environments. Additional information on RAD Studio is available at: http://www.embarcadero.com/products/rad-studio.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. www.embarcadero.com

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Press Contact:
Kristina Lanpheir
Kulesa Faul for Embarcadero Technologies
831-251-9120
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