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The first requirement for any software house is to build the internal capabilities that allow them to rapidly reach the customer with the user experience expected. Once they can target their customers devices, they can then plan and develop the applications and architectures to base their business upon.

To be clear, this paper isn’t here to talk about internal development practices, because regardless of your approach to development, the aim is the same: To ensure your apps compile, are secure, run and look good on your customers systems. Instead, this paper will look at the market trends that are important to maintaining the internal capabilities for delivering software to end users.