Embarcadero and Logica have formed a sales and marketing partnership focused on AppWave, an enterprise app marketplace. A £4 billion ($6.2 billion USD) European-based business and technology service company, Logica’s mission is to create value for clients by successfully integrating people, business and technology. It is committed to long-term collaboration, applying insight to create innovative answers to clients’ business needs.

AppWave’s benefits to Logica clients include:

1. A compelling user experience – rapid access to software, ability to socialize applications
2. Service improvement for IT – reduced risk, ease of support for mergers and acquisitions, speed of getting apps into users hands and shutting down access.
3. Cost reduction – through in-depth usage reporting, AppWave can help companies reduce maintenance costs, budget more precisely, and rationalize applications.
4. Innovation – AppWave brings a modern experience to the desktop through an intuitive interface that helps employees be more productive and helps companies focus on innovation by reducing administrative burdens.

Embarcadero’s AppWave was crowned the 2011 winner of Logica’s prestigious Global Innovation Venture Partner Programme. Launched in 2007, Logica has been running its GIVP to identify companies across the world with innovative products and solutions. The programme is part of Logica’s client intimacy strategy that revolves around collaborative innovation and partnership for the benefit of clients. The winners work with Logica on a global go-to-market strategy that will touch key markets and clients primarily across Europe.

AppWave is currently deployed in Logica’s Spark Innovation Centres in the UK, US, Sweden and the Netherlands. And there are more deployments in the offing. Clients and visitors can see innovative solutions at these Spark Innovation Centres which provide a focused environment for people to ideate and find innovative solutions to today's business problems, and gain valuable insight into the technologies of the future.