Catalina Marketing Empowers Its Developers Against
Multi-Terabyte Data Warehouses With ER/Studio XE2
Netezza Support and Seamless Collaboration Enhance Development and Modeling Experiences

SAN FRANCISCO –February 27, 2012— Embarcadero Technologies, a leading provider of software solutions for application and database development, today announced that its ER/Studio XE2 solution has been implemented by Catalina Marketing as the data management tool for all of Catalina’s databases, which range from hundreds of gigabytes to tens of terabytes.

“Catalina Marketing is famous for the quality and depth of its data,” said Michael Swindell, vice president of marketing and products at Embarcadero. “We’re proud to be at the core of helping Catalina not only support its DBMS, but derive more business value from the data. ER/Studio is the only tool that automatically takes what data modelers do and makes it valuable to the rest of the organization, and we’re looking forward to working with Catalina to make a real difference.”

Catalina Marketing, known as the consumer-driven precision brand builder, delivers real-time insights to manufacturers from point of sales systems, enabling the delivery of targeted coupons and promotions to consumers. In business since 1983, the company maintains more than 2.5 petabytes of information to which it adds data on more than 300 million retail transactions per week. Although Catalina maintains some of the largest, most advanced and complex databases in the industry, the company’s data modeling tools were not keeping pace. The development team was searching for a new toolset that could provide broader and better DBMS support, specifically for the Netezza platform.

In order to solve these challenges, Catalina’s development team deployed ER/Studio XE2 as the data modeling tool across all of its databases. Through its use of ER/Studio XE2, Catalina’s developers can now diagnose and understand the impact of changes, as well as enhance visibility and information quality across enterprise systems with round-trip engineering and complete database lifecycle support.

“ER/Studio XE2 provides the ideal combination of a feature-rich, browser-based Portal with Netezza support and ease of use to enable effective collaboration among our developers and DBAs,” said Kelly Carrigan, Vice President of Data Warehousing and Infrastructure at Catalina. “It helps us keep up with our vast, complex databases and develop products that satisfy our customers’ needs.”

With ER/Studio XE2, Catalina’s development team now has state-of-the-art modeling tools to match up to its state-of-the-art database environment. ER/Studio XE2 has significantly improved upon the team’s modeling capabilities within Netezza, while providing new administrative features that make the team more efficient.

 

About Catalina Marketing
Catalina is committed to helping manufacturer and retail brands deliver unprecedented performance and healthier outcomes. With proprietary and integrated in- and out-of-store marketing platforms—including CouponNetwork.com (http://www.couponnetwork.com), Catalina enables the delivery of the right message to the right audience in the right environment. Catalina leverages one of the world’s largest transaction-level shopper-data warehouses to develop, deliver, and measure shopper- and patient-driven engagements to approximately 90M households and 130M health consumers, annually. Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 US pharmacies. Catalina is based in St. Petersburg, Florida, with operations in the US, Europe and Japan. To learn more, please visit http://www.catalinamarketing.com.

About Embarcadero Technologies
Embarcadero Technologies, Inc., a software management and delivery company, is a leading provider of database and application development software tools. By using Embarcadero‘s award-winning products, professionals can design systems right, build them faster and run them better, regardless of their platform or programming language. Three million users worldwide and 90 of the Fortune 100 companies rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

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