AerServ provides the first third-party video advertising component for use with
RAD Studio, providing developers new ways to monetize apps

SAN FRANCISCO – August 4, 2015Embarcadero Technologies, a leading provider of software solutions for application and database development, today announced that it has partnered with AerServ to provide developers with the first third-party video advertising component for use with RAD Studio. The solution supports mobile video ad mediation and provides access to premium mobile ad inventory, delivering new ways for developers to monetize apps. AerServ is the leading mobile ad serving and mediation platform, enabling publishers to integrate, track and manage multiple networks from one centralized UI/dashboard.

“Embarcadero Technologies is a trusted name among software application developers. We are excited to be the first Embarcadero partner to support video mediation," commented AerServ CEO Josh Speyer. "This partnership will enable RAD Studio publishers to leverage AerServ's platform and tap into the power of mobile video advertising to yield higher CPMs.”

“This partnership with AerServ enriches our portfolio of tools for developers by enabling them to build top quality mobile applications and expand revenue opportunities in the growing mobile video ad market,” said Michael Swindell, Senior Vice President of Products at Embarcadero Technologies. “Our developer community is always on the lookout for ways to monetize their applications. By providing access to a third-party component for mobile video ad mediation, developers can now deploy video ads that are connected to a robust ad network and will generate a higher CPM within their applications.”

AerServ mediation is an ad technology platform allowing publishers to manage, sell their inventory to the largest selection of advertisers, and optimize their yield. The AerServ third-party video advertising component provides support for ad formats beyond iAD and Admob capabilities, including the following:

  • Banner (all the IAB certified sizes: 320x50, 300x250, 728x90, 320x100 and more)
  • Full Screen Interstitial (320x480)
  • Video interstitial/Pre roll video
  • VPAID (this format provides a rich interactive user experience with in-stream video ads)

A complete list of supported ad networks is available on the AerServ website.

Availability
The AerServ third-party video advertising component is available worldwide to any app developer with a valid Embarcadero Delphi, C++Builder and RAD Studio XE8 license.

Webinar
The new AerServ mobile video advertising component will be showcased on August 6th, 2015 as part of Embarcadero’s Technology Partner Spotlight webinar series. To register for the webinar, please visit http://embt.co/1IprSQQ

About AerServ
AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket's demand inventory to supercharge their earnings. AerServ's entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publishers get best-in-class support with hands-on care from integration specialists, account managers, and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, Calif. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. To learn more, please visit www.embarcadero.com.

###

Media Contact:
Lizanne McReelis
Echo Communications (for Embarcadero)
647-438-5414
This email address is being protected from spambots. You need JavaScript enabled to view it.