Appmethod to provide FbStart developers with an end-to-end, native mobile application development solution

SAN FRANCISCO – June 27, 2014 – Embarcadero Technologies, a leading provider of software solutions for application and database development, today announced it has been selected to provide development support to FbStart, a new program being offered by Facebook to help mobile startups at different stages in their life cycle build and grow their apps. Embarcadero was selected for its Appmethod end-to-end application development platform, the first native mobile solution to be included in the program.

"With FbStart, Facebook is providing entrepreneurs with access to the tools they need to succeed, including Parse Pro, Facebook mobile app ad credits, invitations to special events – and tools from app development leaders like Embarcadero," said Michael Swindell, Senior Vice President of Products, Embarcadero Technologies. "Appmethod is ideal for the FbStart program as it addresses the needs of developers to rapidly create and deliver modern apps fast with extremely small teams while targeting multiple devices and form factors simultaneously."

Appmethod streamlines multi-device development efforts by enabling developers to create applications for all major platforms with one effort and a single codebase. It also enables native code to be compiled and to run directly on the CPU, ensuring fast apps, seamless integration and the best user experience. Appmethod delivers a robust end-to-end solution from client to cloud to back end. Developers can easily integrate any REST or SOAP-based service including MBaaS services such as Parse. Additional information on Appmethod is available at appmethod.com.

For FbStart participants, Embarcadero is providing three months of free access to its Appmethod iOS and Android development platforms, as well as EMS support for the Accelerate Track. For more information visit appmethod.com/fbstart.

Any developer around the world with a public iOS or Android app is eligible to apply for FbStart. There are two tracks for the program that developers can choose from: Bootstrap is for apps that are just starting out; and Accelerate is for apps that have shown initial traction and are now trying to scale and expand their reach. For more information, visit fb.me/start.

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About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. To learn more, please visit www.embarcadero.com.

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