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SAN FRANCISCO, December 12, 2011 – Embarcadero Technologies, a leading provider of database management, data modeling and application development software tools, announced today that new sales of ER/Studio data modeling software in the Americas have increased 23 percent in 2011.

"We've worked hard to ensure that ER/Studio is not only the best data modeling tool for architects and data modelers, but that it uniquely increases the value of organizations data and meta data assets, and, it's clear that customers agree," said Michael Swindell, senior vice president of marketing and product management for Embarcadero Technologies, Inc. “As companies deal with increased economic pressures, it’s important for businesses to get more value from their data and metadata. ER/Studio is the only tool that automatically takes what data modelers do and makes it valuable to the rest of the organization, providing visibility into data for data stewards, business users, and anyone involved in data governance and business intelligence initiatives,” Swindell explained.

“As new technologies and business goals lead to the mainstreaming of emerging data management frontiers such as Big Data, a renewed focus on good-data-hygiene practices supported by modeling tools and techniques will be of even greater strategic value.” said Joe Maguire, principal analyst/consultant at O’Kelly Associates and co-author of Mastering Data Modeling, A User-Driven Approach.

“Embarcadero’s impressive corporate performance is an encouraging indication of the growing appreciation, in organizations of all types, for the pivotal role data modeling plays in requirements analysis, systems design, data governance, analytics, and data quality initiatives. As new technologies and business goals lead to the mainstreaming of emerging data management frontiers such as Big Data, a renewed focus on good-data-hygiene practices supported by modeling tools and techniques will be of even greater strategic value,” he said.

Independent Comparison Shows ER/Studio is ‘Tool of Choice’
Sean Francis, an independent database administrator consultant, recently conducted a comparative analysis of ER/Studio 9.0 versus ERwin r8 and concluded that ER/Studio is clearly the data modeling tool of choice.
According to Francis, “Creating an ERD with ER/Studio is a quick and simple exercise. By adding phrases and expanding attributes’ displayable properties, a very readable diagram can be built. Creating the same diagram using ERwin was more work, with a single activity taking several steps compared to ER/Studio’s single step.”


Companies Switch to ER/Studio
Data professionals who have inherited old tools as part of their legacy have flocked to ER/Studio as the new solution for the future. The decision to standardize on ER/Studio tends to be a fairly simple one, according to recent ER/Studio purchasers.

“My team asked me if there were other tools we should evaluate, and I said ‘don’t waste your time,’” declared Bill Harrison of Omaha Public Power District, the latest utility to purchase the ER/Studio data-modeling tool. “All the discussion groups rate this product (ER/Studio) ahead of ERwin. I was trained on ERwin and I know how unfriendly it is. Also, its repository is very hard to manage.”

The world’s top gold producer, Newmont Mining, is another convert that switched to ER/Studio for its standardization, logical-to-physical model correspondence, and enterprise capabilities.

“With standardized, automated data modeling practices, we’re no longer a bottleneck for changes,” explained Angie Hastings, data architect for enterprise data warehouse, ETL manager, Newmont Mining. “ER/Studio helps us ensure accurate, rapid data migration, updates, and retrieval and provide a data warehouse environment that’s doing what it’s supposed to do.”

About Embarcadero Technologies
Embarcadero Technologies, Inc., is a leading provider of award-winning database and application development software tools. By using Embarcadero, professionals can design systems right, build them faster and run them better, regardless of their platform or programming language. Three million users worldwide and 90 of the Fortune 100 companies rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com. For more information about ER/Studio, visit the website at http://www.embarcadero.com/products/er-studio.

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are the property of their respective owners

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Kate Reed
Atomic PR
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