Visually Build Rich Apps for Web, iOS, Android, Blackberry, and Windows Phone from a Common HTML5, CSS3, and JavaScript Codebase

SAN FRANCISCO – Sept. 4, 2012 — Embarcadero Technologies today announced HTML5 Builder, a revolutionary new application development solution that enables developers to visually design and develop standalone mobile or end-to-end web applications for multiple operating systems deployable to web servers or app stores.

"With two billion internet users, over a billion smart phone users worldwide, and mobile app stores all continuing to grow at a record paces – enterprises and ISVs still struggle to mobile-enable their web sites and create apps for all key platforms," said Michael Swindell, senior vice president of marketing and product management at Embarcadero. "HTML5 Builder is a complete development solution designed to support all popular devices, browsers, and servers using standard web technologies, enabling developers to build web and mobile applications with a single effort."

Unlike standalone frameworks or basic HTML editors, HTML5 Builder is a complete, visual Integrated Development Environment (IDE) to build web and mobile apps. The fastest path to the mobile world is using common, standards-based web technology (HTML5, CSS3, and JavaScript) which is embraced across all OS and platform vendors. This web technology is suitable for rapidly building and deploying all but the most complex/demanding apps. And for industrial strength dynamic content, HTML5 Builder includes integrated support for PHP server side methods and all popular database servers.

Create Apps Once and Deploy it to Multiple Web and Mobile Platforms
With HTML5 Builder, developers can create an end-to-end web or mobile application once using a single codebase of standard web technologies and target multiple mobile operating systems (web, iOS, Android, Blackberry Windows Phone), drastically reducing the time for multi-platform development.

Create Enterprise and ISV Web and Mobile Apps
Enterprise developers to small ISVs can use HTML5 Builder to create complex and simple apps. With HTML5 Builder you can build end-to-end data driven applications with industry standard PHP and popular database backends for dynamic content and multi-user capabilities. With the flexibility to run applications in web browsers or "on device" via popular mobile app stores, HTML5 Builder is the complete solution for both client and server web and mobile development.

Bring Design to Development
With HTML5 Builder, developers create visually spectacular apps using a single HTML5, CSS3 and JavaScript codebase. They more rapidly build better looking apps with jQuery mobile theming, User Interface styles, Visual CSS3 animation tools, and drag and drop components such as Canvas, Geolocation and Audio/Video.

"We have been very impressed with HTML5 Builder, making the most of its ability to create intelligent backend PHP applications with dynamic, component-based JavaScript front-ends," said Marc Meumann, CTO, Steema Software. "The fact that the environment also builds an optimized client for mobile HTML 5 applications makes it a must-have, one-stop-shop for mobile, web, and client-server development."

Availability
HTML5 Builder (http://www.embarcadero.com/products/HTML5-Builder) is available now as a stand-alone web and mobile solution or bundled in the new RAD Studio XE3 (see separate release). Product downloads are available at http://www.embarcadero.com/downloads.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. www.embarcadero.com.

Press Contact:

Karen Lippe For Embarcadero RAD Products
408-398-0310

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