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Session will address how metadata can be used to end information obscurity

SAN FRANCISCO – April 7, 2014 – Embarcadero Technologies, a leading provider of software solutions for application and database development, will showcase its Database Management, Data Modeling, and Metadata Publication Solutions at COLLABORATE 14 (Booth #1433), which takes place April 7-11, 2014, at the Venetian and Sands Expo Center, in Las Vegas, Nevada. A spokesperson will also be presenting on the topic of metadata and its role in ending the challenges of information obscurity.

COLLABORATE 14 is a technical conference targeted toward Oracle database, technology and applications users, including all Oracle Database versions through 12c, Oracle Fusion Applications, Stellent, Hyperion, Oracle E-Business Suite, PeopleSoft Enterprise, Hyperion, Primavera, JD Edwards and Siebel. The event is hosted by three of Oracle's most influential, independent users groups: IOUG (independent Oracle users group), OAUG (Oracle applications users group), and Quest (International users group). Attendees will learn how to enhance their professional skills/knowledge about current solutions, network with other users, and interact with current solutions and services providers.

Embarcadero Technologies / Vendor Awareness Session:
Ending Information Obscurity – Leveraging the Enterprise Information Asset

WHO: Francis Seán McWilliams
Senior Solutions Consultant, Embarcadero Technologies
WHAT: Session Number: 854
Ending Information Obscurity – Leveraging the Enterprise Information Asset

So why can't organizations make more effective use of information? In short, it's information obscurity. You see, enterprise data isn't just BIG, it's complex. Our enterprise customers have hundreds of systems and hundreds of thousands of data elements. If sales says a customer is anyone they're calling on, if finance says it's anyone who's paid us money, and support says it's anyone with current maintenance - who's really a customer? If customer data is in a hundred different systems, if it's escaped the data center on mobile devices or migrated to the cloud, where do I go to find the right data, and how do I interpret it? It's no surprise that most organizations can't use all of their data - in many cases, users can't even find it. In this session, we will explore a method, a solution, and define one of the keys to ending information obscurity is METADATA.
WHEN: Wednesday, April 9, 2014 from 2:00pm – 3:00pm
WHERE: Level 3, Murano 3205

Additional information on COLLABORATE 14 is available at www.collaborate14.com.

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@embarcaderotech to present at #COLLABORATE14 #oracle #developers

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. To learn more, please visit www.embarcadero.com.


Media Contact
Jodi Echakowitz
Echo Communications (for Embarcadero)
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