AppWave for ISVs transforms PC software into mobile-like streaming apps with on-demand discovery and instant availability

SAN FRANCISCO – August 21, 2012 — Embarcadero Technologies today announced the availability of the AppWave business platform and PC app store for independent software vendors (ISVs). Designed to elevate the visibility and user experience of an ISV's software products on a customer's network, AppWave increases software utilization and drives revenue growth. AppWave for ISVs expands on the success Embarcadero has experienced with AppWave for its own enterprise customers and their end-users. For ISVs, AppWave revolutionizes the way desktop PC software is marketed, sold, delivered, tracked, and maintained, driving increased revenue and enterprise customer satisfaction.

"There is a dynamic shift underway in the PC software market," said Dana Gardner, president and principal analyst with Interarbor Solutions. "SaaS and the consumerization of IT have changed the way software is acquired and used. Vendors such as Salesforce and Google originated in the cloud, and Microsoft is moving its Office franchise to cloud-based streaming. Even enterprise IT is transitioning to a services-delivery model. End-users now expect the flexibility of mobile apps on their desktops, and ISVs must quickly look for ways to meet these evolving demands and user expectations."

"As a software vendor ourselves, we developed AppWave's unique application delivery and consumption experience for our own enterprise customers to help them discover and use our entire catalog of software, on-demand," said Wayne Williams, CEO of Embarcadero Technologies. "We've seen the benefits in revenue growth and customer satisfaction, and we believe other software vendors can emulate that success using AppWave for ISVs."

Benefits of AppWave for ISVs

Accelerate Innovation – ISVs can deliver new capabilities to market much sooner using AppWave's frictionless "push" delivery model, keeping customers always up to date. They can instantly offer a full portfolio of on-demand applications, including beta and trial versions as well as updates and upgrades, without recoding or modifying existing products.

Increase Usage – Through AppWave, ISVs can provide entire product portfolios on site at an enterprise for end-user review, trial, and use. When end users can instantly "pull" the applications they need on demand through AppWave, they use more software, more often.

Drive Sales – AppWave assists ISVs in increasing revenue through new and expanded licensing opportunities. New users are acquired through peer referrals and on-demand trials. ISVs will also take advantage of integrated promotional capability including streaming banners and automated electronic direct mail to cross-sell additional applications, up-sell instant upgrades to fuller featured versions of products already being used, and offer other services that drive higher levels of customer retention, including extended service contracts.

Benefits to Enterprise Customers and End Users

App discovery – Smart AppLinks and powerful search capabilities lead users to the right apps right now, delivering increased productivity and satisfaction.

App broadcast and socialization – Apps are published and streamed on-demand from AppWave, eliminating lag time and the burden on enterprise IT.

App streaming – Desktop PC software is transformed into zero-install, zero-footprint apps that stream from public or private clouds.

ISV and Customer Insights

"As a provider of tools for application developers and database professionals, we've found that AppWave breaks down barriers to easy software distribution and consumption," said Allen Lovett, vice president of sales at Embarcadero. "Because it provides a vastly improved end-user experience for finding and running applications, customers use more software, more often, which makes my team's job easier, growing sales and increasing revenue."

"AppWave represents a big push forward," said Doug MacDiarmid, applications support specialist at Synarc, the world's leading provider of medical imaging services for the pharmaceutical, biotechnology, and medical device industries. "AppWave helps our staff be more productive, while putting industry-leading database development and management tools at their fingertips. We now have a single interface for the key database management tools we use, and license management is much more efficient. It's also easier to provide support to our development team, which improves productivity and ultimately shortens development cycles."

About Embarcadero Technologies

Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at www.embarcadero.com.

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

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